Monday, 16 March 2015

Week 4 Draft text

I wrote up the drafts for my 3 main spreads.
I want them to be informative about the experience as possible given the low word count so I've tried to talk a little bit about everything. From the locations ascetic quality's to the overall feel and atmosphere.

The Embassy
The Embassy is a movie theatre located at the eastern end of Courtenay Place Under the shadow of Mount Victoria. It was originally built in 1924 and has under gone a series of remodels and changes. Though the aesthetic of the building has stayed roughly the same. While most modern theatres aim for a more streamlined and casual experience for the average movie goer, The Embassy strives for elegance and class. The architecture of the building is very classical with marble staircases and a huge glass chandelier in the centre of the building. Going to The Embassy to see a film feels like much more of an event, its something to look forward to and get dressed up for.

The Reading Cinema
Reading Cinema is located at 100 Courtenay Place. The $23m complex contains shops, restaurants and a ten-screen multiplex cinema. The 8,000 m² development links Courtenay Place with the waterfront and was designed to complement the existing character of the strip. This project won the 2003 Property Council NZ Entertainment Excellence Award. The Reading cinema is a more standard movie viewing experience, The theatre itself is very sleek and streamlined with not much to look at in the way of architecture. The Reading is more of a casual experience compared places like The Embassy, if you don’t feel like getting too dressed up and just want to sit back and watch a movie with some friends then The Reading is the theatre for you.

The Lighthouse Cuba
Light House Cuba is located in Wellington's bustling Cuba street district. Nestled on Wigan street, across from Havana bar. The Light House tries to create an environment of comfort and sophistication to deliver a unique cinema experience. Its kind of the middle ground between The Embassy and The Reading, while it may not be as elegant as The Embassy it does does give off a feeling of class and sophistication. The Lighthouse is also a lot smaller than the other two theatres so it never feels to crowded, the atmosphere is far more relaxed and personal. At the Lighthouse you're not just one of a hundred there to see a film, you're an individual and the staff treat you as one.  


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